Deepak Sahni's profile

Online survey- Trust and Safety

Objective
 Understand barriers related to trust that prevent users from transacting on OLX. 

Process
•Identified the key problems related to trust by brainstorming with multidisciplinary teams
•Started calling projects with CS team to further understand real problem.
•Designed survey questions using survey monkey
•Developed different variant of trust markers
•Data gathering from BI team to roll out survey
•Run survey for one week.

Methodology
•Online survey sent to olx users for two categories mobile and furniture.
•We targeted more than 500 users, across 4 cities (metro and non metro)
•Participants were notified by Email, SMS about survey
Insights
All trust markers perform better than current situation

Next Steps
I will be moderating the design sprint for 2 days to deep dive in the problem and come up with interesting and useful solutions

Will be running multiple experiments in future to test solutions.
Online survey- Trust and Safety
Published:

Online survey- Trust and Safety

Published: